Tobias Anderssohn
Notes from my own practice. What I'm thinking about, what I'm learning, and where I think 3D and brand identity are heading. Not a content schedule — more like letters to people who care about the same things.
Generate Visuals at Scale
ISSUE #005 Create Custom Visuals in the Browser ↗ Building visuals that scale shouldn’t be hard. That sounds risky at first. Especially coming from someone who makes visuals for a living. But I don’t think the job is to keep every visual decision dependent on me. The job is to build the kind of visual language that can survive without me being in every room, every Slack thread, every last-minute deck request. A good designer can still become a bottleneck. Not because they are slow or...
A systematic approach to Color Variations
ISSUE #003 Beyond the alpha channel ↗ A key visual that works in one place does not automatically work everywhere. They are built inside one perfect context: one background, one gradient, one lighting setup, one mood. In isolation, everything feels considered. Then the brand team needs it somewhere else, and that’s where many 3D visuals break. A campaign layout. A product page. A dark background. A secondary brand color. A business unit with a slightly different palette. The usual request is:...
How to give weight to Ideas
ISSUE #002 Giving Visual Weight to Ideas ↗ Creating brand visuals isn’t just about aesthetics. It’s also about how clearly you communicate an idea. Most brand messages need some kind of visual support: a benefit, a product spec, a problem, a solution, an outcome. The visual should help people understand the point faster. Once you have a system in place — defined materials, shapes, lighting, and a clear visual language — it becomes much quicker to explore different options for this scenario....
This one thing turns 3D Assets into a Visual Language
ISSUE #001 Documenting for Clarity ↗ Most 3D work in branding stops one step too early. The renders get delivered. The campaign runs. The files sit in Dropbox somewhere. And when the next project comes around — a new landing page, a social rollout, a partner asset — the whole conversation starts over. What does this brand look like in 3D? Nobody quite knows. It gets figured out again, from scratch, on the next brief. The missing step is documentation. Document your Decisions Documentation is...
Notes from my own practice. What I'm thinking about, what I'm learning, and where I think 3D and brand identity are heading. Not a content schedule — more like letters to people who care about the same things.